Insert Coin: CordLite illuminated iPhone cable (video)

The design team has turned to Kickstarter to get their project funded, with a $70,000 goal. If all goes to plan, they expect to ship black or white CordLites beginning in September at $35 a pop, but as always, getting in during the "pre-order" phase will net you a hefty discount. The first 200 backers can get an early-bird cord in the color of their choice with a $25 pledge, with the required amount jumping up to $30 from there. A $45 pledge gets you an exclusive laser-etched model, while $50 will be met with a pair of early-bird cords. As you may have gathered from the picture above, the first version will only function with Apple devices, though a microUSB cord is also said to be in the works. See it in action in the video demo just past the break.
Source: engadget